What is the magic tool of SEO? Is there a secret formula that can skyrocket your SEO keyword research into the stratosphere? Let’s not get ahead of ourselves here. This is an in-depth review of Answer the Public, a magic tool that can support your keyword research and guide your writing.
Keyword research is one of the most important activities in content writing. It might come even before the writing itself. We’re living in a fast-paced world where our attention spans are very limited. It is highly unlikely that you will draw people’s attention with long, dreary novels about what interests YOU. Instead, you should tap into people’s general interests, questions and issues. Get closer to what concerns them, and you’ve got their attention. Help them find answers to their problems, and you’ll win them over.
So, how do you do that? How do you know what people are talking and asking about? You use a keyword magic tool.
The magic tool Answer The Public
If you’re new to content writing and digital marketing, then you might be wondering – What is the use of the magic tool?
Answer the Public is a magic keyword tool you can use to find out what people ask on the Internet. You can tap into what your audience is interested in, which is one good entry point into efficient content writing.
When you first go to the Answer the Public website, you will get a nice black design, with a weird dude looking at you, and a text box. So, you go ahead and write a topic in the text box. Before you click “search”, make sure you also set the desired location and language. In a few minutes, you will get a nice visual with suggestions for questions and autocomplete searches. This is called a “search cloud”.
Below, you can see a search cloud for the word “flooring”. So, let’s say that I have a flooring company, and I want to write blog articles on this topic to attract people to my website. However, I have no idea what to write on the topic of flooring, so I use this magic tool keyword generator to help me understand what most people ask about when it comes to flooring.
As you can see, the search cloud is grouped into 10 types of questions:
- what, when, why, where
- who, which, how
- are, well, can
So, this is how people mainly ask questions: “What flooring is best for the kitchen?” or “Why laminate flooring” or “Can flooring be used on walls?”.
Yeah, the last question is quite weird, but these are the main things that people are interested in. These will help you create a short to mid-term content strategy. Create content that will answer the public’s burning questions.
How to use the magic tool
If you don’t like the “cloud” visualization layout, you can choose to view the questions in a data-like manner, per categories of “what”, “when”, “who”, “how”, etc. So, what do you do with the questions that this magic tool online provides? Well, you can use them to direct your content strategy. You can base a whole blog on each question or use multiple questions as a structure for one article.
If you’re an affiliate marketer or a digital specialist, this keyword tool search could also come in handy. It would help guide your PPC campaigns. How? Well, the tool provides more than just questions related to your search. It also provides a series of prepositions:
- “flooring with underfloor heating”
- “flooring for bathrooms”
- “to go”
- “can flooring be…”
- “flooring without skirting”
- “near me/location”
- “flooring is measured in…”
As you can see, there are dozens of phrases that people search for related to the topic. You can select a few of them and include them in a PPC campaign. You give people what you know they want, and both of you win.
Moving on, Answer the Public also offers searches for a couple of words people use for comparisons – “and”, “like”, “vs”, “or”, “versus”. Comparing one product to another is a great way to showcase the products’ main features and weaknesses. It is also about helping people make decisions. When a buying decision is not an impulse, it becomes a nuisance. There are a lot of potential clients who can’t decide between two products, and that’s where you should help them.
This keyword magic tool-free will tell you what products people are comparing, so you can weigh in on the discussion. This way, you can write successful product comparison reviews and also serve your audience with all the reasons why they should choose one product over another.
The Answer The Public alphabetical
Here you get related categories for every word of the alphabet. This magic tool online provides you with hundreds of related searches organized in alphabetical order so that you can check them all.
Our advice is to try and write down 3-5 from each section – questions, prepositions, and comparisons, alphabetically. Once you have them written down on a piece of paper, you will see your content shaping up nicely.
However, this keyword tool software won’t do everything for you. Once you get the keyword suggestions and content map done, it’s time to search for keyword volumes. You can do so by using another magic tool software called Semrush; you can also use google keyword planner, Ubbsersuggest, Ahrefs Keyword Explorer, and many other keyword magic tool alternatives.
Semrush is not really an answer to the public free alternative. Neither of the tools mentioned above is. The advice would be to use them together for a proper SEO strategy. They help determine the keyword volume of the keyword tool exact match you got in Answer the Public.
So, from Answer the Public, you get the keyword suggestions, and in Google Keyword planner, Semrush, or Ubbersuggest, you check the volume, density, difficulty, or CPC for each keyword.
Keywords volume tools
Let’s talk a bit about SEO in general, the keyword volumes, and other tools you need to pay attention to. After this, we’ll write a few words about every tool here and finally get back to our keyword magic tool review, where we’ll discuss Answer the Public price and extra features.
So, when you do keyword volume research, you’re basically looking for keywords with a considerable monthly volume figure. Basically, you enter the words and topics you got from Answer the Public, and the tools will tell you how many people search for that term on a monthly basis. Ideally, you choose the keywords with the highest volumes.
However, there is another important marker to consider here – the Keyword Difficulty or Competition. The ideal keywords have high search volumes and low competition. The bigger the competition, the harder it will be to rank for those keywords. In Google Keyword planner, the competition is marked by three stages – low, medium, and high. It is quite broad. In other paid keyword tools, like Semrush, you’ve got a 1-100 rating of competition (Keyword Difficulty). You might want to steer away from what is above 60 KD.
These magic keyword tools will also show you the cost per click for each keyword and even the return rate. This way, you’ll know how many clicks you can get per search and how much a click will cost you in case you’re doing paid ads.
There is another important element in SEO that you should not trifle with – long-tail keyword phrases. A long-tail keyword consists of three to five words that suggest a very specific term or topic. They are usually less competitive than generic keywords and can attract a more high-quality audience to your website.
Google keyword planner
Google keyword planner is a free tool offered by Google for basic keyword analysis. It allows you to see search volume estimates for each keyword; you can also combine different words to get new keyword suggestions and variations. It also provides the tools for competitive analysis, but it has its limitations. As we were saying, it is free and primarily designed to aid you in your Google Ads campaign. As a result, it does not offer long-tail keyword data.
Big companies and brands usually tackle generic keywords, so you won’t stand a chance against their big budgets. Long-tail keywords are the way to go. So, Google Keyword planner won’t help you much there. What is more, the search volumes are just estimates. So, Google Keyword planner is a good start for basic SEO, but you need to grow out of it fast.
Google also offers a few other tools to help your content strategies, such as Google Trends and Google Suggest. Google Trends is also free, and it helps you see the trends for particular topics. It offers nice visualization features that enable you to see how the search volumes for a specific trend have evolved over time. You can compare different keyword trends and topics to find out what is popular and what could work for your blog, location, and audience.
Google Suggest is not exactly a tool. It is more of a live feature that enables you to see other related Google search data as you type in the Google search bar. It basically tries to guess what you are going to search for. However, these guesses are based on the millions of searches that users are doing every day. So, Google suggests a relevant magic tool online, if you ask us.
Semrush is a powerful magic tool that does a lot of SEO magic. However, it is quite expensive. It costs from $120/month for freelancers to $450/month for businesses. You can use a stripped-down version for free. However, it restricts your searches to just a few per day. So, what does it do that’s so amazing? Well, take a look here:
- domain analysis (authority score, total numbers of visitors, external/internal links, keywords, anchor text, top-performing keywords, advertising stats, competing websites)
- site auditing (slow-loading or duplicate content, SLL problems, crawl errors, overuse of keywords)
- rank tracking (competitor analysis and the keywords their ranking for)
- backlink analysis
- link building
- keyword research
About 7 million people use the tool this day. That says a lot o about its reliability and usefulness.
Ubersuggest does pretty much what any keyword research tool can do. What is more, it can be a keyword magic tool alternative to Answer the Public. Ubersuggest also has its own question features. It manages to find low-competition questions with keywords. It also provides a prepositions tab that can modify your keyword research for better optimization.
Ubersuggest gets its data from Google’s Keyword Planner API. They probably have their own algorithms as well, but most of the data is from Google Keyword Planner. Just like Semrush, Ubersuggest also does competition analysis for other domain websites. What is more, Ubersuggest is a lot less expensive than Semrush. It costs only $29/per month for a pro license. That’s a long way from $120.
Ahrefs started out as a link-building tool, but now it offers pretty much everything the other magic tools here offer. Its strong point is the Site Explorer function which gives you an overall SEO performance preview of a page. This way, you can check the backlinks, the traffic it gets from Google, and how much it is worth.
The Ahrefs Backlink Checker shows you all the referring domains. What stands out is its filtering options which are top-notch. You can use Ahrefs to find backlinks and constantly analyze your site performance.
Answer The Public final conclusions
Now that we’ve walked you through every SEO magic tool out there that deserves your attention let’s get back to Answer the Public. We haven’t talked about pricing and the pro version.
So, as with every SEO and keyword tool out there, it costs money. SEO tools are quite expensive if you want to use all their capabilities. Most of them offer a limited free version where you are restricted to a few searches a day. Answer the Public does the same.
For the free plan, you will quickly reach the maximum search limit. For unlimited searches, search data comparisons, and other features, you need to upgrade to the pro version.
Answer the Public Pro costs about $99/month. If you pay the license for a whole year in one go, you will get $79/per month. They also offer an enterprise version for teams. This one costs $399/month. As we were saying, the Pro version also provides you with some bonus features such as:
- CSV exports
- high-res images
- data-over-time comparisons
- unlimited searches
- priority for customer support in case you’ve got an issue
So, in conclusion, this magic tool is perfect for brainstorming new content ideas and kickstarting your keyword research. The “cloud” graphs they offer are perfect visualization tools that will help you put your ideas in order. If you’re a beginner in digital or affiliate marketing, looking at SEO options, Answer the Public is one magic tool you shouldn’t miss. You can start with the free version. Even if you’re limited to a few searches per day, it will be enough for some time if you use it wisely.
It will help you create relevant content, ask the right questions and tap into your audience’s interest. Now that you know how to answer the public, what are you waiting for?